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Last week I gave a presentation at a seminar for the Ministry of Economy in Israel: “Transferring Marketing Messages To Customers Who Want To Listen”. Wait – weren’t we supposed to talk about Beyoncé? We smell inauthenticity almost immediately.Īnd the more advertisers are trying to be more clever and hide their true interests and motives, the better our radar gets. Our brains recognize certain words, sounds or visuals – (who said “stock photos”?) – with advertising. It feels as if we have a BA in Psychology.
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We can recognize advertising, marketing content or manipulated messaging within seconds.
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Over the last few years/decade, we’ve developed a Bullshit Radar. Now, how long would it take you to figure out whether this person is someone friendly or a salesperson trying to sell you something? Someone you do not know presents herself. Her best album ever which is also an amazing example for how to do marketing in the new world.īut just before, let’s talk about you for a sec. Oh, and one more thing – Beyoncé released a new album. The queen was offended, then angry, then kicked him out, then decided to forgive him, let him back home and love him for ever and ever. In case you weren’t connected to the interweb in 2016, I’m sorry to be the one who tells you that the two birds of the hip-hop world had a fight. And then all the things happen from there: infidelity.WHEN LIFE GIVES BEYONCE A CHEATING JAY-Z, SHE MAKES LEMONADEĪnd so Jay Z was cheating on Beyoncé and I get to write a post about marketing?! Jay-Z said his emotional difficulties stemmed from his childhood, saying: "Even with women, you gonna shut down emotionally, so you can't connect. The 52-year-old told the New York Times in an intimate interview: “The hardest thing is seeing pain on someone’s face that you caused, and then have to deal with yourself.” In November, Jay-Z appeared to confirm his wayward dalliance outside of his marriage. He wrote: "Look, I apologize/Often womanize/Took for my child to be born to see through a woman's eyes." Rumi and Sir were born in June, although the news was not announced until the following month.ĭuring the month of the twins' birth, Jay-Z released his album 4:44 which appeared to address the so-called marital problems that Beyonce had indicated existed on Lemonade. The Instagram moment broke the record for most “liked” photo in the social network's history. In February, Beyonce announced that she and Jay-Z were expecting twins. Jay Z, daughter Blue Ivy Carter and Beyonce pictured at the Grammy Awards (Image: Getty Images for NARAS) However, they were regularly seen together in the autumn at rallies campaigning for Hilary Clinton, the Democratic nominee for president, and performed together on Beyonce’s Formation tour. In May that year, the Crazy In Love singer attended the Met Gala - the scene of the infamous family row - alone, setting tongues wagging. The song Sorry referenced “Becky with the good hair”, leading to endless theories about who the potential mystery woman might be. Many fans and critics read into it that the 40-year-old artist was confirming that Jay-Z had been unfaithful. In a sign that Beyonce might have used her music as a cathartic outlet, she released her album Lemonade, with the songs and videos centred around adultery and forgiveness. It is no longer viewable, however, as the 99 Problems singer has deleted his account. Jay-Z posted an Instagram video of the couple’s wedding, which took place in 2008, for the couple's anniversary, according to People Magazine. Took that ring off.”īut the song was later said to have been about her own parents’ relationship. The song Ring Off helped to fuel such chat with its lyrics: “So tired of the lies and trying, fighting, crying. “They are trying to figure out a way to split without divorcing,” a source told the New York Post’s Page Six. In June, Beyonce and Jay-Z hit the road for their joint On the Run Tour but continued to be dogged by reports of their marriage being on the rocks.Ī month later those rumours swirled even harder, with talk even of a divorce being on the cards. In a verse for the remix of her song Flawless, Beyonce seemed to reference the incident with the line: "Of course sometimes s*** go down when there's a billion dollars in an elevator." “Jay and Solange… have apologized to each other and we have moved forward as a united family.” “But the most important thing is that our family has worked through it. Beyonce, Jay-Z and Solange Knowles pictured leaving the Met Gala after party at which the elevator incident happened (Image: Splash)